Advetisers Rush To Advertise In IPL-2

Unable to resist the temptation of more than one billion potential viewers advertisers are rushing to promote their brands  during IPL-2. The list of brands launching new campaigns during IPL not only include primary sponsors such as DLF, Vodafone, Hero Honda and Citibank. It also includes brands such as Wrigley’s Orbit chewing gum, Cinthol soap, Nivea skin care, Adidas, Sprite, Cadbury’sDairy Milk chocolate, Castrol engine oil, Reliance Communications, Idea Cellular, Hyundai Motor, General Motors, Parle’s 20:20 biscuits, Max New York Life Insurance, among others, that are looking to ride on the popularity of this event.

Reliance Communications Ltd will launch a new commercial featuring Bollywood actor Hrithik Roshan. . Coca-Cola India which recently signed  Shah Rukh Khan , will launch its new campaign for Sprite featuring actor, while Idea Cellular Ltd will launch a new campaign featuring cricket icons such as Sachin Tendulkar. Cinthol alredy laucnhed ad featuring Hritik RoshanSome companies also see IPL as a great platform to launch new products. Parle Products Ltd, for instance, is looking to launch Mazelo, its new brand of sweet candy, during the tournament.

With brand spending big bucks for ads during IPL season 2 , looks like recession has no effect on IPL.